How to choose the best wholesale coffee supplier for your business.

Kiwis take coffee seriously, and we can tell a good cup apart from the rest, but what makes a good wholesale coffee supplier? Whether you’re looking to supply a café, office, or event, you’ll want to find someone who can offer expert advice on every aspect of the New Zealand market. This includes purchasing the right coffee equipment, finding the folks who will stick by your side to offer both technical and educational support, and - of course - picking the right coffee.

How to match the product to a consumer palate

Taste is everything to a coffee drinker, and all tastes can vary - It’s not as easy as simply finding the best, or your personal favourite. To really fine-tune your coffee bean supply, you want to spend some time thinking about who you want to draw in. Are they after a classic blend, or something punchier? Maybe they want both? The taste, or palate, of your average coffee drinker isn’t set in stone.

So how do you match a coffee to a moving target? The best suppliers have the flexibility to provide a broad range of coffee, to satisfy an equally broad range of tastes, without skimping on quality. This way, choosing a wholesaler doesn’t necessarily lock you in to a particular niche of flavour. Needs change in the coffee business, so you want to find a wholesaler that can not only meet these needs, but continue to do so as they develop. Look for wholesalers that stock a range of blends for different crowds - or better yet, can create a blend just for you and yours.

How to choose the right coffee equipment

The most trustworthy and established brands in the espresso-machinery game are those with modern roots in Italy. Most commercial consumers in New Zealand are in the market to lease a machine but, if it fits the budget, purchasing them is an investment worth exploring. After all, it’s a cornerstone of the equation behind every cup!

With this in mind, it’s important to find a wholesaler with a range of espresso machines to suit how much bench space you have, how much coffee you plan to make, and what your budget allows. Finally, the best wholesalers have a plan for keeping your machine in top condition after you’ve settled on the right choice.

How to meet the right coffee bean supply team

Even with the best coffee beans, and best equipment, you still want a wholesaler you can build a relationship with. If you plan to make coffee long term, knowing that your supplier has your back goes a long way. Whether it’s technical support like machine servicing or repairs, or training to help you knock those espressos out of the park, a wholesale coffee company that won’t leave you twisting in the wind is the one to go for. To speak with a team that has all these values down pat, call us on 0508 NZ COFFEE, and we can arrange the best time to talk shop further.